Beyond the Pale: The Story of Sierra Nevada Brewing Co.

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Beyond the Pale The Story of Sierra Nevada Brewing Co is Book Ken Grossman s kind gracious demeanor is evident from the early pages of this heartfelt and honest account of the Sierra Nevada story

Beyond the Pale: The Story of Sierra Nevada Brewing Co. is Book Ken Grossman's kind, gracious demeanor is evident from the early pages of this heartfelt, and honest account of the Sierra Nevada story. Ken shares how he and his partner, from the humblest of beginnings - with raw ambition, ingenuity and countless hours of hard work - took cobbled together equipment and transformed it into one the most respected breweries in the world. I've had the pleasure of meeting Ken and, while you would be hard-pressed to detect any evidence of his massive success; it doesn't take long to see why people love to work for him. He invested his life into Sierra Nevada and his uncompromising commitment to quality touches all aspects of the business: Ken treats his staff, his beer, his facility, even his environment with the utmost respect. It is wonderful to have such a responsible leader in the industry truly worthy of our admiration. Ken is honest about the hard times and doesn't shy away from the frustration he faced along the way but his tenacity and commitment to build the best beer company he could build is nothing short of inspirational. Ken also pays homage to those who paved the way. Jack and Fritz were key figures in the early stages of the craft beer renaissance and it was nice to learn how the threads of New Albion and Anchor brewing were woven together with Sierra. For anyone interested in the early days of the craft beer movement this is a must read. Or if you are sick of hearing about corporate greed, it's refreshing to see what can happen when a company stays far away from Wall Street, takes the long view and does what's right despite how it impacts the quarterly earnings. . Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co Beyond the Pale chronicles Ken Grossman s journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co one of the most successful craft breweries in the United States From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations ofPersonal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co Beyond the Pale chronicles Ken Grossman s journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co one of the most successful craft breweries in the United States From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be among the best brewed anywhere in the world Beyond the Pale describes Grossman s unique approach to making and distributing one of America s best loved brands of beer, while focusing on people, the planet and the product Explores the Sierra Nevada way, as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one s passion, and doing things the right way Details Grossman s start, home brewing five gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.. Good Book Beyond the Pale: The Story of Sierra Nevada Brewing Co. Massive respect to Ken Grossman and Sierra Nevada- he proves the American Dream is still out there for those who will work and sacrifice for it.
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    Ken Grossman Is a well-known author, some of his books are a fascination for readers like in the Beyond the Pale: The Story of Sierra Nevada Brewing Co. book, this is one of the most wanted Ken Grossman author readers around the world.

One thought on “Beyond the Pale: The Story of Sierra Nevada Brewing Co.

  • Ken Grossman s kind, gracious demeanor is evident from the early pages of this heartfelt, and honest account of the Sierra Nevada story Ken shares how he and his partner, from the humblest of beginnings with raw ambition, ingenuity and countless hours of hard work took cobbled together equipment and transformed it into one the most respected breweries in the world I ve had the pleasure of meeting Ken and, while you would be hard pressed to detect any evidence of his massive success it doesn t ta [...]



  • Living in Chico during many of the years chronicled in the book, I had personal recollections of many of the events covered in the book, and I found it interesting to see behind the curtain, so to speak, and learn the history behind them If you have an interest in the craft brewing industry or in the struggles of a small business trying to make it s way in the world, you ll find it an interesting read.


  • Ken Grossman is craft brewing god Simple as that Although book feels engineered than told He is not great storyteller but story of Sierra Nevada Brewing as seen by its founder is worth reading whichever way it s written down.


  • Story of the founding of one of the craft brew legends, Ken Grossman at Sierra Nevada Interesting read about the beginning days of the brewery and how they become an industry leader Must read for craft brew lovers.



  • What you ll take away from this book first and foremost is that Ken Grossman is good guy with his heart in the right place Passionate for beer and honest in business I wish i had boss like Ken I wish i worked at a brewer for that matter.Ken might not be the best writer but this book is a pleasant and fairly easy read Ken Grossman is of course the owner of Sierra Nevada brewing and one of a handful of true American Craft beer pioneers The book is part autobiography and part history of history of [...]


  • The best beer book I ve ever read Sierra Nevada holds a special place in my heart and I m even fiercely loyal after reading this Their Pale Ale was the beer that really turned me on to craft beer, still remember where I was when I discovered the joys of craft beer I bought this book at the Sierra Nevada east coast brewery in Mills River, North Carolina after touring their brewery and dining in their Taproom and restaurant This book chronicles the history and struggles of their owner and brewery [...]


  • If you re looking for a book on the history and growth of a craft brewery, this one is comprehensive, which is both a good and bad thing I m not going to give this one a starred rating because I don t necessarily think it s fair I m so not this book s target demo and I only read this because a family member was recently hired at Sierra Nevada and I wanted to be able to talk to him about it I don t drink alcohol either, which created another issue for me Grossman talks extensively about brewing w [...]


  • our country needs entrepreneurs like Ken Grossman our country also needs industries that provide a competitive nature allowing entrance and giving consumers lots of choice after reading several books by owners of craft breweries, there is some commonality with them all being home brewers, however, each of them have contributed to their success in different ways It seems to me that Ken Grossman was engrossed no pun intended in developing equipment and process technology to efficiently and consis [...]


  • This is a good book, but not for everyone I think the best audience on this is really people who are already brewing craft beer at small breweries as a profession and want to grow their company Next to that would be home brewers looking to go pro or honestly any business people in any management capacity This book is about running a business, that happens to make beer Most beer drinkers will be bored to tears However, this is a must have for any truly avid Sierra Nevada fans as it pulls back the [...]


  • After visiting the Sierra Nevada Brewery and Taproom in Chico a few weeks ago, I just had to read this Grossman tells the story from before the beginning After 34 years, his love for the art of brewing is apparent Absolutely a great read Being a beer fan but knowing almost nothing about the process of brewing, there were parts of the book that was too technical for me to grasp, but I really enjoyed that part His story isn t a clean cut, easy story of success, but one with plenty of heartbreak He [...]


  • Ken s story goes down rather quickly and smoothly, just like one of his famed beers His story, from early childhood to the present state and future of Sierra Nevada is not only interesting but there s a sense of real American ingenuity, tenacity and hardwork displayed through the pages The story reads as if Ken is sharing with you over a pint in his brew pub This book is surprisingly refreshing and even non beer drinkers should appreciate the tale that is Beyond the Pale.


  • A good read written in a crisp style Reading about Sierra Nevada s history makes one marvel that the company thrived, but apparently Ken Grossman can jury rig most anything and the focus on consistent quality paid off In fact, it trumped the lack of focus on marketing.With Sierra Nevada opening up in Mills River, NC, this is a book a lot of potential Sierra Nevada employees and neighbors should read.


  • Very interesting I admit to not knowing anything about this brewery or about 80s craft breweries for that matter before digging into the book right, audiobook For me it worked from both a beer lover and geek perspectives and as an interesting business story Fun fact it turns out maintaining a production brewery without down time has a lot in common with running and maintaining software stacks Definitely a recommendation and a good start in 2017


  • Absolutely fantastic storyIf Ken Grossman had screwed anything else up, there s no WAY Sierra Nevada Brewing would have survived Still, nothing ventured, nothing gained, and Grossman shows just how apt that saying can be with this book As a brewer and lover of craft beer, I was TRULY fascinated the entire book What an incredible story, and how brave does someone have to be to start a brewery when nothing like this has ever been successful before A worthy read


  • A fairly quick read on the history of one of the best breweries in California Ken Grossman does a than adequate job of walking the reader through the process of starting and then growing an independent brewery in the 80s, 90s, 00s and beyond He talks about the highs and lows, with brief mention of the impact on his family But all the way around, a major success story.


  • The book started a bit slow with a synopsis of Mr Grossman s childhood However, as the book progresses this background information makes sense It s a fascinating tale about one of the companies on the forefront of the craft beer renaissance Grossman s tenacity, creativity, and compassion have left their marks on this amazing beer company A good read.


  • This was a good read about how they got their start doing what they do when so many others were not doing it and lasted I only wish they talked about their NC brewery but it wasn t really open yet when it was written and i m sure he wasn t going to write about the plans any beer geek should read.


  • Fantastic story about starting a brewery in the pre craft beer revolution time period Amazing guidance for anyone wanting to start a brewery and engaging story for those who want to know the origin of the Pale Ale style.


  • Great insight into the history of Sierra Nevada and the craft beer renaissance that began in the US in the early 1980s Definitely read this book if you are interested in craft beer, planning to brew or are running a startup brewery.


  • Great book with a good amount of market information along with the history of the brewery For an aspiring brewer like myself this books seems to almost talk you out of trying to start your own brewery Lots of good beer for thought.


  • Beyond the Pale was an excellent read Anyone who has any interest in craft beer should read this You will grow to appreciate the complexity of making beer and you will also gain even respect for Sierra Nevada.


  • Craft beer from brainchild to multiple breweriesA good read for entrepreneurs, craft beer aficionados and people who appreciate hard work Kudos to all who helped make Sierra Nevada the company it is today


  • A fun read not incredibly well edited and some of the technical descriptions drag on a bit, but it was inspiring to learn about how the brewery started and how much it has grown in 30 years.





  • A great book for anyone interested in brewing, business and of course sierra nevada Not particularly well written but even after having read other books on the company I enjoyed Ken s insights etc



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