Beyond the Pale The Story of Sierra Nevada Brewing Co is Book Ken Grossman s kind gracious demeanor is evident from the early pages of this heartfelt and honest account of the Sierra Nevada story
Beyond the Pale: The Story of Sierra Nevada Brewing Co. is Book Ken Grossman's kind, gracious demeanor is evident from the early pages of this heartfelt, and honest account of the Sierra Nevada story. Ken shares how he and his partner, from the humblest of beginnings - with raw ambition, ingenuity and countless hours of hard work - took cobbled together equipment and transformed it into one the most respected breweries in the world. I've had the pleasure of meeting Ken and, while you would be hard-pressed to detect any evidence of his massive success; it doesn't take long to see why people love to work for him. He invested his life into Sierra Nevada and his uncompromising commitment to quality touches all aspects of the business: Ken treats his staff, his beer, his facility, even his environment with the utmost respect. It is wonderful to have such a responsible leader in the industry truly worthy of our admiration. Ken is honest about the hard times and doesn't shy away from the frustration he faced along the way but his tenacity and commitment to build the best beer company he could build is nothing short of inspirational. Ken also pays homage to those who paved the way. Jack and Fritz were key figures in the early stages of the craft beer renaissance and it was nice to learn how the threads of New Albion and Anchor brewing were woven together with Sierra. For anyone interested in the early days of the craft beer movement this is a must read. Or if you are sick of hearing about corporate greed, it's refreshing to see what can happen when a company stays far away from Wall Street, takes the long view and does what's right despite how it impacts the quarterly earnings. . Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co Beyond the Pale chronicles Ken Grossman s journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co one of the most successful craft breweries in the United States From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations ofPersonal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co Beyond the Pale chronicles Ken Grossman s journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co one of the most successful craft breweries in the United States From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be among the best brewed anywhere in the world Beyond the Pale describes Grossman s unique approach to making and distributing one of America s best loved brands of beer, while focusing on people, the planet and the product Explores the Sierra Nevada way, as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one s passion, and doing things the right way Details Grossman s start, home brewing five gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.. Good Book Beyond the Pale: The Story of Sierra Nevada Brewing Co. Massive respect to Ken Grossman and Sierra Nevada- he proves the American Dream is still out there for those who will work and sacrifice for it.
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