Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer Author Carlos Hidalgo Viral Ebook Carlos Hidalgo Is a well-known author, some of his books are a fascination for readers like in the Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer book, this is one of the most wanted Carlos Hidalgo author readers around the world. . The way that buyers buy products and services has been changing for years Customers are informed, aware of their choices and smarter about purchasing decisions Companies that want to survive in this buyer led digital age have to become much customer focused or they will wither away Author Carlos Hidalgo understands how companies need to change their marketingThe way that buyers buy products and services has been changing for years Customers are informed, aware of their choices and smarter about purchasing decisions Companies that want to survive in this buyer led digital age have to become much customer focused or they will wither away Author Carlos Hidalgo understands how companies need to change their marketing and sales functions to provide customers with information, service and relationship to make a smart purchasing choice In Driving Demand Hidalgo provides a guidebook for companies that want to transform, but simply are perplexed by how to change It is not enough to simply speak about change management in an organization Change management has to begin with a process that is first fully planned providing the details of how people, process, content, technology, and KPIs will be aligned throughout the organization to ensure a common demand generation approach that is federated across the organization In this book, Hidalgo provides a prescriptive roadmap that organizations can follow to ensure that the changes that are made become part of the DNA of their organization This ensures that true transformation occurs doing things differently instead of just doing different things As most B2B marketers lack the training and experience to adjust to the changing world around them and are either self taught or learn as they go, this book highlights these features specifically for them A clear roadmap and framework on how B2B organizations can implement change management and transform their demand generation Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change Current research from industry experts and thought leaders that demonstrates the need for this change The potential pitfalls that can occur within an organization as a demand process is developed Organizational models that should be implemented to ensure demand process is adopted throughout the enterprise. Bestseller Books Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer Content marketing in B2B business is a challenge. This challenge is much bigger for big corporations where content, marketing and sales team work separately. This book is a suitable guideline for marketers and leaders in big corporation that can help them deal with these challenges and make changes. This book provides the information on how to change the people, process, content, and technology in order to effectively drive demand, maximize budget, optimize technology and resources, and have a greater impact on business and better alignment with B2B buyers.

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  • Carlos Hidalgo Post author

    Carlos Hidalgo Is a well-known author, some of his books are a fascination for readers like in the Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer book, this is one of the most wanted Carlos Hidalgo author readers around the world.

One thought on “Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

  • Content marketing in B2B business is a challenge This challenge is much bigger for big corporations where content, marketing and sales team work separately This book is a suitable guideline for marketers and leaders in big corporation that can help them deal with these challenges and make changes This book provides the information on how to change the people, process, content, and technology in order to effectively drive demand, maximize budget, optimize technology and resources, and have a grea [...]


  • The days when companies controlled messages and their buyers purchasing processes are over Most enterprise buyers develop intent based on independent research e.g google, blogs, professional orgs etc before ever speaking to a sales rep Marketers must develop relevant, substantive content targeted at each stage of buyers research and decision making process Driving Demand offers a roadmap of activities and KPIs to improve effectiveness of lead gen, nurturing, and conversion activities in B2B mark [...]


  • Realistic Demand Generation Integration OverviewGreat demand generation strategy book.Addresses the benefits and challenges of integrating demand generation strategy into your company It includes solutions in communicating with stakeholders, the necessary workflows, and what it takes to pull together a working Demand Generation system Especially find the list of metrics per journey stage to be helpful.


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